DU HJÆLPER VERDEN

Når du køber brugt, gør du en KÆMPE forskel for miljøet.
Hos Børneloppen er vi stolte!
Sammen har vi sparet verden for:

liter vand

Det er vand nok til

toiletskyl

kg CO2

Det er samme udledning som

km i bil

Læs mere om vores Verdensmål
Verdensmål

Børneloppen Franchise

Bring Børneloppen to your country

Secondhand for children

Do you want to start a Børneloppen?


Can you say "yes" to all these questions, you might be our new business partner. You have strong commercial background, you believe in brilliant customer service, and you want to make a difference for the environment, for customers and for your employees.

  • Are you looking for new business opportunities?
  • Do you have a strong commercial background?
  • Do you want to be a part of a successfull circular concept?
  • Can you invest in a new project?
  • Do you believe in business opportunities within sustainability?
  • Do you want to make a measurable difference for the environment?

What is Børneloppen?


Børneloppen is a circular concept that started in Copenhagen in 2016. Two mothers - Johanna and Sofie - wanted to make it easier for families to buy and sell secondhand. Our concept has grown into 14 stores, but we only just got started! We can provide you with best practise from 14 stores, the best it-system in the industry and great business opportunites. Børneloppen is now ready to expand with new stores, and we are looking for Franchisées and Master Franchisées at new markets.

Frequently asked questions (FAQ:s)

  • The investment needed is dependable on the local price level in your country. In Denmark, we roughly say a new Børneloppen store costs appr. 1 mio Dkk (140.000 eur) to open, but it´s good to remember Denmark is one of the most expensive countries in Europe! The investment is also dependent on the condition of the specifik lease.
  • As franchisee you own your own company - so it´s totally up to you! The harder you work on your marketing and customer service, the more money you will also make. Many stores will alredy make profit from year one, and during the first years we expect 20% yearly increase in your turnover.
  • Børneloppen is already an established brand in Denmark. But when starting at new markets, YOU will make all the difference in the beginning. Our franchisees are active o social media, and you will also be a front figure on our marketing platforms - together with your employees. Actually, marketing is a huge part of everyday life in Børneloppen, and our activity on social media is much more aggressive than in typical retail concepts. We expect you to become Social Media Marketing Champion, because good marketing attracks customers into the store. But don´t worry: if you are not a Social Media Super User yet, we will help you! With experience from 14 stores, we have collected a lot of best practise and ready-to-implement-plans to get you started!
  • Please write to us at franchise@boerneloppen.dk and tell a little about yourself - we can always take a small chat by phone or by Teams/Zoom. We look forward to hearing from you!
  • The first step is to contact us by email (franchise@boerneloppen.dk), and we can take a short online meeting. The next step is a economy meeting (we meet face-to-face, if possible), where we take a look at the budget and economy model of Børneloppen. As you will get access to confidential information, we will ask you to sign a non-disclosure-agreement (NDA). After our economy meeting, we will send you the budget, and your task is now to make a local budget and a business plan. The next step will be 2 days OJE (on the job experience) at one of the stores in Copenhagen. Now we´re getting serious! You get to experience the everyday life at Børneloppen - from customer service to marketing tasks. If both parties wish to continue the journey after OJE, we will present you to the franchise contract, and start actively looking for the location for the store. Before the Grand Opening, we will train you for one month and teach you EVERYTHING need to know about Børneloppen.
  • We guide you in finding and selecting the perfect store for your business. You are the local expert, and we know what location works for Børneloppen! What we are looking for is 600-700 m2, has free parking and good connections to public transportation. We will help you from A to Z: from choosing the right place to getting ready for the Grand Opening!

Pictures from previous openings

Our expectations

  • You understand the importance of excellent customer service
  • You are willing to invest time and money into your own company - and your family is supporting you!
  • You can understand the needs of our target group (families with children)
  • You will be the front figure at your local marketing
  • You are either already a superuser of social media - or wish to become one!
  • You will work full-time on developing the brand - our franchisees are NOT passive investors!

Award-winning concept


Børneloppen has won the award as "Best Sustainable Initiative" 5 years in a row at Children-of-the-City (Børn i byen) in Denmark. We also make a difference to the environment - by buying quud quality secondhand, our customers have saved the environment over 1.3 billion toilet flushes, and a CO2 saving that corresponds to over 108 million km driven by car.

We can offer you

Well-proven concept at growing secondhand marketplace

Professional support for start-up, daily business and business development

All-in-one it-system tailored for your business

A network of franchisees actively sharing best practise and ideas

Marketing support

Continuous support to Business development

FleaNet - our intranet for internal communication

Analysis and reports to improve your performance

My Børneloppen


My Børneloppen is Børneloppen's IT system which manages your daily operations. It is a complete system with online bookings, checkout system, price tags, customer login, environmental calculator (water and C02 savings) and sales reporting. Our stand tenants have their own login to My Børneloppen, and they can continuously add more price tags and follow their sales online. There are automated e-mails to stand tenants, and the website collects subscriptions to newsletters. As a franchisee, you can always keep up with the store's key revenue figures - and you can compare your own figures with other Børneloppen stores in real time. Mit Børneloppen gets several updates every year - and we have two main principles in our IT development: it must be easy to use, and automated processes must ensure that you minimize your time on administrative tasks. Pssst! We have a secret: we have a Børneloppen App on the way!

"Listen to those who have been in the business longer than you have"


"As a newly established self-employed person, it is safe to be part of a larger network where we can share knowledge with others who are in exactly the same situation as ourselves. You can always listen or get good advices from you franchise collegues who have been in the business longer than you have. They have a lot of experience and there is certainly no reason to make a mistake that someone else in the chain has already learned from. " (Emilie Albjerg, franchisée at Børneloppen Odense)

We support your marketing activities

  • Well-proven concept that is market leader at current markets
  • Access to marketing and social media best practice across the franchise network
  • Continuous measurement and analysis on your marketing performance
  • Graphic materials adjusted to local market
  • E-mail automation system
  • Marketing training

We support your business development

  • Assistance in project management from A to Z when opening your first stores
  • Continuous support visits - we support your development
  • Monthly reports on your Business performance (Sales, Social Media performance)
  • Purchase agreements on branded products
  • Yearly Business Kickoff with other franchisees
  • Marketing training

We support you with a complete IT-system

  • Complete Business system with website, POS interface, seller interface, buyer interface
  • Integration with local payment systems
  • Integration with E-conomic bookkeeping system
  • Børneloppen App with seller login and Loyalty concept
  • Wheel of fortune to collect newsletter subscriptions
  • Business Intelligence with live data reports
  • Internal communications platform (intranet) FleaAcademy to support your internal communications and sharing best practice
  • IT-support to store owners

NOW is the perfect time!


Sustainability is one of the biggest trends at the moment - a long-term mega trend supporting Børneloppens growth potential. In addition, inflation is pressuring families to focus on cheap alternatives to childrens items. In other words, NOW is the perfect time to open a Børneloppen-store - we have both long-term (sustainability) and short-term (inflation) trends boosting our business. So, what are you waiting for? Send us mail to franchise@boerneloppen.dk.